Analysis of Factors Influencing Interest and Behavior in Using ShopeePay Features Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) Model

This research is motivated by technological developments that continue to provide innovations aimed at facilitating human work, such as in payment methods can be done digitally and non-cash, called digital wallets. One wallet with the most users Indonesia ShopeePay. However, existence of ShopeePay has yet entirely accepted Indonesia, shown through a consumer survey 2022 which resulted conclusions regarding experiencing decline users. study intends determine factors influence behavioral intention use behavior feature measured variables UTAUT 2 model. quantitative uses method 100 respondents using wallet. Samples were taken purposive sampling technique. The data analysis technique used SEM-PLS method, processed SMART PLS 4.0 software. results this indicate significantly are social influence, price value, habit. Then, influenced conditions habits. Meanwhile, performance expectancy, effort conditions, hedonic motivation do not have significant effect on feature.